Those in the charter world are often delighted to read or hear that business travelers and affluent individuals are becoming disenchanted with commercial flights, crowded airports, flight delays, and inconvenient schedules. The truth is that if they were to bring in less than 1% of those passengers into the private jet charter arena, the current processes would fail on all levels. Increased aircraft utilization presents many challenges as well. If we are to add a tiny fraction of unhappy airline passengers to the jet charter circuit, they will have to fly the airplanes upwards of 1,200 to 1,500 hours a year. It is unclear whether the aircraft currently flying can withstand this level of utilization. Aircraft owners traditionally fly less than 400 hours a year and they seldom hire more than one pilot and one co-pilot, and maybe, if the aircraft management company really insists and promises miraculous charter revenues, a third pilot is recruited. The source of the problem is that current pricing mechanisms do not warrant investment in private jets for the purpose of charter. Aircraft owners are subsidizing the current price levels. Charter revenues barely cover the aircraft management and operational costs, and almost never reach levels necessary to cover an aircraft’s cost of ownership.