When starting out with article marketing there are a few steps to follow to maximize your traffic potential.
Busby SEO Test – Do your keyword research and look for keywords or keyword phrases with low competition. To start with use keywords with less than 20,000 competing pages.
2. Unique Content – It is best to write your own articles so they are unique, but if you use PLR articles, please make sure to rewrite those articles. If you just submit a PLR article to article directories, they will not accept them. They do want duplicate content in their directory because they will lose page rank and authority.
3. Write content that is helpful and useful to the reader – Search engines change their algorithms all the time, but the one constant thing they want is quality content.
4. Write your article for people, not for a search engine. You want them to read your article and then click on the link to your site.
Your article will consist of three parts. The Title, body and signature.
Busby SEO Test – When writing your title use your main keyword at least once and list a clear benefit to the reader. Your title should grab the readers attention so they will click it and read the full article. The title is also what shows up on the search engine results, so this is another reason why it has to grab the readers attention. (more…)